Earth Hour


51@EarthHourWe are proposing a world-wide event to coincide with Earth Hour 2015 to raise awareness about the fact that, taking auxiliary sources such as refrigeration and deforestation into account, animal agriculture is the largest human-induced contributor (51%, according to World Bank environmental advisers) to global greenhouse gas emissions. We are seeking partnership with other organizations and individuals to help make this event as successful as it could be. Our goal is to get many people around the world to gather in local areas where Earth Hour is being observed, and using flashlights, candles, lanterns, etc. spell out “51.” Time and resources permitting, plant-based food picnics, food tasting and other festive activities may also be planned to coincide with this event.

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